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The mix of visitors to Dubai in 2006 was roughly 40 per cent business travellers and 60 per cent leisure travellers.
But the ratio of leisure travellers is set to increase as Dubai strives to reach its target of 15 million visitors per year, by 2010.
According to the Dubai Department of Tourism and Commerce Marketing [DTCM], in the nine months of 2007 up until September 30th 2007, guest numbers rose 7per cent compared to the same period in 2006.
They reached 5.1million for the nine months. Meanwhile, hotel occupancy rates rose 4.1per cent to reach 86.9 per cent.
These are very healthy figures, showing a terrific on-going improvement in tourism to Dubai.
The development of high-end tourist amenities and visitor attractions, in conjunction with an aggressive overseas marketing campaign, means that Dubai is rapidly increasing in popularity as a holiday destination.
The city is also attracting a lot of business in the lucrative MICE [meetings, incentives,conferences and exhibitions market]. The Dubai World Trade Centre, with its massive Exhibition Halls alongside is a fantastic facility for business conferences, right next to the luxury hotels of Sheikh Zayed Road. It is all very compact!
Outstanding world-class engineering projects, such as Palm Jumeirah; Palm Jebel Ali; Palm Deira; Dubai Marina; Burj Dubai Tower; Al Burj Tower and The World islands are also attracting tens of thousands of extra tourists to Dubai and creating tremendous global interest in the emirate.
These amazing projects are receiving massive publicity on TV channels around the world. It is all good, free publicity!
Dubai is also becoming a favourite stop-over, for a few days, for people on long-distance flights to Hong Kong, New Zealand or Australia. There is a huge market here, since Dubai is about 8 hours flight-time from Western Europe.
It is seen as a safe, clean, efficient destination to break up long haul flights, just as Singapore was in the past.
With plenty of beautiful, relaxing , luxurious 5 star hotels and a warm climate, more and more travellers are choosing Dubai as a stop-over on long tedious journeys. The shopping might be attracting the ladies in SOME measure too!!!??
